Building community through rhythm, storytelling, and strategy.

Featured story Rhythm Builds Culture Before Anyone Names It

A simple Friday donut run became a dependable rhythm, then a small ceremony, then a quiet driver of team culture. At Schwab, I learned that leadership is not only about delivery, planning, and follow-through; it is also about creating repeated moments people can count on, where trust, connection, and shared identity have room to form.

Featured story A Backyard BBQ that Became a Calling

The Van Hiller Rock and Roll Backyard BBQ started as a way to celebrate community and music in our own backyard, but through fate it became a personal cause, a platform, and a story to tell that was much bigger than I would ever imagine. 

Featured story Building Community Outcomes Through Systems Thinking

The Van Hiller Rock and Roll Backyard BBQ has grown from a neighborhood gathering into a repeatable community fundraising system. By combining clear goals, multiple ways to participate, visible progress, a dedicated microsite, and a meaningful live experience, the event shows how product thinking and systems design can create reliable outcomes without losing the humanity, gratitude, and music at the center of the work.

Featured story Connecting People Around The Beautiful Game

Every four years we embark on the beautiful game's international competition. I've designed a tracker for groups, teams, goals, and knockout rounds. As this is the single largest sporting event in the world, it seems appropriate to share it with anyone else who loves soccer.