Rhythm. Narrative. Strategy.
Pattern, story, and direction.
I am Jesse Van Hiller, a Bay Area drummer, writer, and product strategist. Across live music, essays and fiction, and digital product work, I help ideas find their timing, shape, and use.
Performances and releases.
Gigs, recordings, videos, audio, and projects.
Productivity
Turning ambiguity into useful direction.
Product strategy is another kind of composition: listening for what matters, finding the structure, and giving teams a way to move with purpose.
- Product strategy
- Discovery and framing
- Roadmaps with judgment
- Digital experience
Drumming taught me timing. Writing taught me voice. Product work taught me how ideas become useful when they meet real people.
Structure, momentum, experience.
Across music, writing, and product strategy, I keep coming back to the same craft: shaping raw material into experiences people can feel, follow, and use.