Rhythm. Narrative. Strategy.
Pattern, story, and direction.
I am Jesse Van Hiller, a Bay Area drummer, writer, and product strategist. Across live music, essays and fiction, and digital product work, I help ideas find their timing, shape, and use.
Rhythm.
Gigs, recordings, videos, audio, and projects.
Strategy
Turning ambiguity into useful direction.
Product strategy is another kind of composition: listening for what matters, finding the structure, and giving teams a way to move with purpose.
- Product strategy
- Discovery and framing
- Roadmaps with judgment
- Digital experience
Helping Clinicians Focus on Decisioning, Not Administrivia through AI.
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Across music, writing, and product strategy, I keep coming back to the same craft: shaping raw material into experiences people can feel, follow, and use.