Jesse Van Hiller

Career role

Website Design, Administration & Content Manager

Independent Contractor / Jooles · 2001 - 2004

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Industry context

Small-business web design, digital operations, youth sports/camp administration, online registration, storefront, customer data, and marketing.

Business problem

The business needed a more effective online presence, better registration workflows, customer data management, and digital tools to support growth beyond local sales.

Products / platforms owned

World Cup Soccer Camps website, online registration tools, backend admin tools, storefront, customer data management, newsletters, content management, online/offline registration processing tools.

Primary users / customers

Business owner, office staff, parents, soccer camp customers, youth sports participants, administrative users.

Primary responsibilities

Website design, content management, storefront management, backend tool development, online marketing, customer data management, registration workflow support, owner/staff support.

Key contributions

  • Designed and managed online presence for World Cup Soccer Camps.
  • Built backend tools using PHP/HTML/CSS for online and offline registration processing.
  • Managed online storefront, newsletters, customer data, and content.
  • Designed and programmed website capabilities that helped increase online revenue by 50%.
  • Helped business move from local to regional sales.

Measurable outcomes

Designed and programmed sports camp website resulting in 50% increase in online revenue and enabling move from local to regional sales.

Original description

  • Website design, administration & content manager — worked directly with owner to develop web strategy and tools. Involved with all aspects of business.
  • Manage online presence for www.worldcupsoccercamps.com including site design, content management, storefront management, online marketing newsletters, customer data management, and all associated technologies and responsibilities.
  • Constantly developing online backend PHP/HTML/CSS tools to allow owner and office staff to process both online and offline registrations.

Role scope

Worked directly with business owner to develop web strategy, digital tools, online registration capabilities, content management, customer data workflows, and online marketing.

Proof points

This role proves I can work directly with a small business, understand operational pain points, build practical digital tools, and deliver measurable revenue growth.